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Writer's picturePaty Sesma

Celeb Influence Defining Beauty

To what extent are celebrities aiding beauty brands in promoting a standard of flawless beauty that the public desires to emulate and thus, spend money on? Let's explore who is shaping these ideals.


For ages, beauty commercials have wielded considerable influence, shaping societal standards and perceptions of beauty. With the beauty products industry valued at over $500 billion globally, these commercials play a significant role in dictating trends and ideals. But behind the glossy ads and flawless faces lies a complex narrative of aspiration, contradiction, and societal pressure.


Okay, let's dive into this whole beauty shindig with Julia Roberts' recent brush with social media backlash. Here's the story: Julia and her niece, Emma Roberts, were having a cozy morning together, sipping tea and playing cards. Cute, right? Well, Emma innocently posts a pic of their hangout session, and boom! Cue the flood of comments criticizing Julia's appearance. Ouch.


Julia Roberts and Emma Roberts sitting at a table playing cards
Image credit: TooFab

Now, you'd think Julia Roberts, with all her Hollywood experience and wisdom, wouldn't bat an eyelash at a few mean comments. But nah, it got to her. She admitted feeling hurt by the negativity and even gained some insight into the social media madness we're all caught up in these days. Props to her for turning that situation around like a pro, channeling her inner Vivian Ward with a "Big mistake, Big. Huge!" attitude!



Reflecting on the experience with resilience and introspection, Julia acknowledged,"I'm a 50-year-old woman, and I know who I am, and still my feelings got hurt." She expressed sadness that people couldn't see the sweetness and joy in the photo with her niece, highlighting the empathy gap in online interactions. However, she also found a silver lining in the ordeal, recognizing it as an eye-opening glimpse into the complexities of social media culture. Julia acknowledged the importance of experiencing such challenges firsthand to truly understand their impact, likening it to a "little paper cut" of the larger issues prevalent on social platforms. Her decision to join social media was spurred by her children's encouragement, illustrating the generational shift in communication and connection.


Celebrities like Julia aren't just victims of societal beauty standards—they're also the architects.

But here's the kicker and what prompted me to write this article: Celebrities like Julia aren't just victims of societal beauty standards—they're also the architects. Think about it. They're the ones getting paid big bucks to flash those pearly whites and flaunt their flawless skin in every skincare ad known to humanity. And don't even get me started on Blake Lively's hair—it's practically its own character in the Preference by L'Oreal hair dye commercial.



So, while we're busy drooling over Zendaya's glow or trying to snag Jennifer Aniston's hair secrets, we're inadvertently buying into these unrealistic beauty expectations. It's like a never-ending cycle of aspiration and disappointment, all fueled by the celebs we idolize.


And let's not forget the irony of it all. While some stars preach self-love and acceptance, they're also the ones selling us makeup and beauty products to make us look nothing like ourselves. I mean, come on, Selena Gomez, we see you out there telling us to embrace our natural beauty while simultaneously endorsing products promising a "slight" makeover. It's like capitalizing on vulnerabilities and then offering products as the solution, isn't it?





So, next time you find yourself scrolling through Instagram, lusting after that celebrity-endorsed lipstick or skincare serum, just remember: Beauty isn't one-size-fits-all, and those flawless faces on your screen are just the tip of the iceberg. Embrace your uniqueness, rock your own style, and let's redefine beauty on our terms, not theirs.













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